Results of 2009 allowed SORBUM group to take third place between Lithuanian advertising agencies (According Verslo žinios 18 02 2010).
Enterprise group SORBUM was founded in 2009 by integrating the joint stock companies BSMS ("Prekybos marketingo paslaugos”) and „Style Media LT“.
In 2008 the joint stock company „Style Media LT“ was founded by obtaining international franchise. This is both non-standard and interactive advertisement channel for hairdresser‘s salons and beauty salons.
In 2007 activities in Latvia were expanded: merchandising service was initiated.
In 2007 the joint stock company BSMS ("Prekybos marketingo paslaugos”)  has become a member of organization ECR Baltic.
The joint stock company BSMS ("Prekybos marketingo paslaugos”) has initiated its’ activity in 1998. The company specializes successfully in providing full range of BTL services being one of the biggest BTL marketing companies in the Baltic countries.
Combining both theoretical marketing knowledge and sustained practical experience of employees the company provides customers with exclusively high quality services.
BSMS – the first advertising company in Lithuania concentrating its’ activities specifically in BTL marketing.

As distinct from other marketing fileds, BTL marketing promotes sales exactly at a sales place by influencing customer’s decisions. 
BTL includes number of various marketing means though the most popular in Lithuania currently are:

• Merchandising;
• Products‘ presentation/tasting;
• Products‘ presentation at the point-of-sales (POS);
• Diverse research at the point-of-sales (POS);
• Games, lotteries, „happy hours”;
• Design of point-of-sales (posters, leaflets, voblers). 

   

back