Lithuanian people were known as reserved and reticent, but now the need to have friendly chats grown three times from the begining of economic crises. It was shown on results of interactive advertising company Style Media Lt client survey. Hairdressors clients now are more active and open for conversation when before, most popular topics are economic crises, family problems and in the third pace, instead political debates, are chats about second half affairs. Style Media Lt provides unusual advertising services in Lithunian hair and beauty salons and has already questioned over 300 hair stylists. So main question was: What is the main topic for a chat while people are in the hairdressors? The answer was -  economic crises. That this subject is most popular answered 176 hair stylists, 111 answered - family problems and 98 hair stylists pinpointed - political discutions.
Men and women have different requirements for hairdressers. From extra services/goods  in the beauty salons, most men require - mineral water or energy drink, strong third position still has cosmetic creams and in the fourth place - Headache medicines. At the same time women in the hairdrresers looking for cup of coffee (152 hair stylists pinpointed this product), also they wish to get free samples of cosmetics (137) and to look through fashion and gamour magazines (97). Ladies in all towns answered that most wanted products are cosmetics and parfume (217), in the second place stays tea and coffee (120),  third place - new wine sorts (65).  Female clients were asked if they would like to try new dance floors. Only few positive answeres were received and most of them from Šiauliai clients.
Style Media Lt and BSMS (Baltic sales marketing service) belongs to Sorbum enterprise group.

Verslo banga 11 09 2009

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