The fact that only 5% of marketing professionals rely on publicly available copies, clearly demonstrates the need for trust between the advertising planners, marketing specialists and producers, for example., cakes bakers. Just hit the common denominator of understanding can solve rebus - how to make best use of notched marketing budget.
Some of the Lithuanian companies, which succeeded in hard times profit, the money allocated for marketing traditional advertising and sales plan. This type of advertising time-tested and fully effective, but traditions and habits of business can change rapidly if there is one who offers non-traditional solutions, new ways to improve the quality and persuasively present your product or service. Market analysts note the fact that the face of an ever-increasing flow of information through TV advertising, radio and newspapers often countryman standard fails to respond: Switch channels or flip through pages of advertising.
Whether customers are city residents, whether living in rural areas, we note that much more attractive to all possibility seems real smell, feel the, taste the product offered and the very sure what it is advantages over the other, than to see her picture or screen. Marketing professionals may not always assess what the future may be more attractive to the client: Normal media advertising or direct human contact and the opportunity to actually try and "smell" a real good. However, predicted that the major channels of information dissemination of advertising in terms of its reliability of the visibility of the suggestion, as far as may be weakened, and this makes it look "new water" for their activities realized. In order to illustrate the real benefits of the product, a simple but professionally designed Tasting the buyer generally looks more attractive than advertising, dissemination of information through traditional measures. Therefore, sales effectiveness today is increasingly shifting towards non-standard solutions.
We note also that there is a growing market for new players offering similar services, posing falsely  "The new marketing guru." Run the risk here, because blindly without consideration of potential companies, rely on non-traditional marketing solutions, to put it mildly, is not reasonable. Marketing decision-makers Professionals should consider whether the "new guru" will not seek to apply innovative solutions with only minimum working stocks or to borrow. It is understood that several consultants will not be simultaneously in numerous points of sale, which means that the direct marketing campaign becomes narrower, than they could be.
Hires marketing consultants, but not make investments in their knowledge, professionalism and expect grin the shop is unlikely to succeed. Ready for number of consultants will not compensate quality and the minimum of human communication satisfaction.
BTL, or in popular terms, marketing, sales outlets, is not a simple process to just personally interact with customers or allow them to "feel the" good. This - the daily work, monitoring, corrective actions planned and coordinated. This leads to a lot of field experiences.

Beata Jakienė
BSMS marketing director

VŽ  2010 04 17

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